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Demonizing Hillary

July 14, 2015

In politics, to “demonize” is to make one’s opponent appear to be a devil, in the minds of the voters.  To do that, you attack the person, not the person’s ideas and positions.  You figure out what it is that you can pin on your opponent that will resonate with deep negative image and reaction in the minds of the voters.  Then you saturate the voters with that image.  The sooner you get started the better, while the voters’ minds are empty of impressions and reason, cruising on emotion, before the opponent can present a positive image of herself.

Here’s a good article on the Republican effort against Hillary Clinton (it will also be interesting to see how they apply this tactic against Bernie).

On a page in April I predicted Ugly.  Soon we’ll see.

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  1. What if Bernie Wins IA? | tomkoontz

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